New Scientifically Conducted Poll Shows 91% Support for San Francisco Bay Area Bid to Host 2012 Olympic Games

Momentum & Enthusiasm Build for 2012 Bid as SF2012 Unveils New “BRIDGE TO THE FUTURE” TV PSA’s, Public Transit Ads & Website

October 3rd, 2002—San Francisco, CA: With less than four weeks before the U.S. Candidate City for the 2012 Olympic Games is selected by the United States Olympic Committee (USOC), San Francisco 2012 today unveiled a new poll showing overwhelming support among Bay Area voters for the San Francisco Bay Area's 2012 Olympic bid and unveiled the new Bridge to the Future campaign of TV PSA's, outdoor public transit advertising and a new website.

"Today we launch a new phase in our Bridge to the Future campaign to educate and energize the people of the San Francisco Bay Area about our bid, said Anne Cribbs, President & CEO of the Bay Area Sports Organizing Committee -- San Francisco 2012 -- and a 1960 Olympian. “The incredible levels of support for our bid throughout the region send a powerful message to the United States Olympic Committee that the people of the San Francisco Bay Area overwhelmingly want and welcome the 2012 Olympic Games."
Scientifically Conducted Registered Voter Survey:

The scientifically conducted sample of registered voters was conducted by the San Francisco-based polling firm of Corey, Canapary & Galanis in late September. Among the highlights of the poll:

• An overwhelming 91% of registered voters say that the Bay Area should support the San Francisco Bay Area’s 2012 Olympic Bid.

• 88% favor hosting the 2012 Olympic Games in the San Francisco Bay Area.

• 90% of voters are aware that San Francisco and New York have been selected as U.S. finalists for the 2012 Olympic Games.

• 84% would definitely or probably attend the events of the 2012 Olympic Games.

• 54% express definite or possible interest in volunteering for the 2012 Olympic Games.

The survey sampled 400 voters in five Bay Area counties -- San Francisco, Santa Clara, Alameda, San Mateo & Contra Costa. An oversample of San Francisco voters was included to better gauge levels of awareness and support in the official Host City. The margin of error in the poll is +/- 4.9%.

BRIDGE TO THE FUTURE TV PSA's, OUTDOOR ADS & WEBSITE

San Francisco 2012 also today launched new television PSA’s, new outdoor public transportation advertisements (“bustails”) and a new website to educate and energize the people of the Bay Area in the weeks leading up to the U.S. Candidate City selection.

TV Public Service Announcements (PSA’s) New television PSA's filmed and produced by Ymotion Media (www.ymotion.com) -- led by Creative Director and former San Francisco 49er Super Bowl Champion Jamie Williams -- feature notable Olympians and celebrities like Michael Johnson, Brandi Chastain, Kerri Strug, Marion Jones and Huey Lewis expressing support for San Francisco 2012 and encouraging involvement in the Bid effort. The PSA's will run on all Bay Area television stations through November 2nd and can be viewed on the new website.

Outdoor Public Transit Ads New outdoor public transit ads featuring Olympic sports and athletes "superimposed" onto Bay Area icons – kayaking down crooked Lombard Street, hurdling through the vineyards of Napa, diving from the giant cranes at the Port of Oakland and synchronized swimming in front of the San Jose Center of Performing Arts -- were also unveiled today. The public transit ads will run on the outside of San Francisco MUNI, AC Transit and VTA buses in San Francisco, Oakland and San Jose through November 2nd. The ads were created by DDB Worldwide (www.ddb.com) and the advertising space has been entirely donated by Viacom (www.viacom.com).

San Francisco 2012’s New Bridge to the Future Website (www.basoc2012.org) San Francisco 2012 also launched its new website, designed by Birdsall Interactive (www.birdsallinteractive.com). The website (www.basoc2012.org) includes many new features -- including the new PSA’s, the complete SF2012 bid, a high-technology Olympic Village “fly-through” presentation, the Ring of Gold venue map and more. The new features - combined with easier access to the most sought-after information about the San Francisco Bay Area's bid -- will help make the case to the people of the Bay Area, the USOC and the world why the San Francisco Bay Area is the Bridge to the Future for the USOC and the Olympic Movement.

"The Bay Area’s enthusiasm and support for our bid provide a huge boost as we enter the final weeks of our campaign to be the U.S. Candidate City for the 2012 Olympic Games," said Cribbs. "It’s a strong wind at our backs that will lift us up and inspire us to achieve for the San Francisco Bay Area in Colorado Springs on November 2nd.”