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Bay Games' gold medal bid director Bob Stiles knows how to think big

John Crumpacker, Chronicle Staff Writer

October 15, 2002— In San Francisco's marathon pursuit of the 2012 Summer Olympics, the man behind the scenes parcels out smiles grudgingly, doesn't suffer fools and knows how to get things done -- in five languages.

He's Bob Stiles, a 54-year-old former soccer player and coach and now bid director for the Bay Area Sports Organizing Committee, which is less than three weeks away from learning whether it will win the U.S. nod to compete internationally for the 2012 Games.
When it comes to mastering the five-ring circus of Olympic politics, few are more qualified than Stiles, a man who would rather crack the whip and get to work than crack a smile.

"Stiles is a hard ass," said John Rooke, a Sacramento businessman who played soccer for Stiles at Menlo College from 1980 to '84. "He's one of the people I'm going to (take to) my grave thinking they're the reason I graduated from college and the reason I accomplished what I accomplished.

"And it usually came with a threat."

Understand, Rooke said this with tremendous admiration for the man.

Stiles managed Atlanta's Olympic Stadium during the 1996 Summer Games, ran the World Cup's operation at Stanford in 1994 and was second-in-command for the Women's World Cup in 1999. Last summer, he worked security for FIFA at the World Cup games in Japan.

Bay Area Olympic boosters hope Stiles' can-do reputation will pay off when the U.S. Olympic Committee meets Nov. 2 to pick the U.S. candidate to host the 2012 Summer Games. San Francisco and New York are the two finalists; the winner will compete for the next three years against such cities as Paris, London and Toronto to gain the International Olympic Committee's nod for 2012.

"He's a good match for the job. Definitely no-nonsense," said Jim Brown, an executive with the Salt Lake Olympic Organizing Committee for the 2002 Winter Olympics and a veteran of the 1996 and 2000 Summer Games.

"He's just very serious about the Olympics and the Olympics in the Bay Area, " Brown said. "We used to talk about it when we were in Atlanta (for the 1996 Games), about how great it would be in the Bay Area."

With his background in sports management and a passion for soccer, Stiles seemed a good fit when he was hired in 1999 by the Bay Area Sports Organizing Committee's CEO, Anne Cribbs.

Cribbs, a 1960 Olympic swimmer, is the public face for the Bay Area's effort. Stiles, a stocky ex-soccer player, has shepherded along the bureaucratic trail a bid proposal that spans nearly 1,000 pages and covers 19 categories such as sports infrastructure, security, accommodations, transportation, the environment, finances and international strategy. It cost $2.5 million to prepare, seemingly a princely sum for something that may never come to fruition until you consider New York spent $13 million on its bid.

And Stiles is convinced the cash layout for the Bay Area group is money well-spent.
"We have to be true to what we've always believed in," Stiles said. "We believe we have the best bid for athletes. We have something that really will work.
"If those messages resonate with the USOC board, we'll win."

Stiles was born in Grand Rapids, Mich., and moved to California with his family when he was 7, first to San Diego and then to Fullerton (Orange County).

He's a Stanford man (class of '70) who remained on The Farm to get his master's degree in education in 1974.

By that time, Stiles was an entrenched soccer fan, a passion that continues unabated. Rooke, his former player, said Stiles has "the largest quads and calves of any soccer player I've ever seen. You'd never guess it looking at frumpy Bob."

Don't expect Stiles to roll up his pants legs to show off those calves, though. That would be much too frivolous when there's so much work to be done.

Stiles credits a trip to Germany in the 1960s with sparking his interest in the nuances of soccer. "What I like about soccer is you have to have speed, you have to have strength, you have to have fine motor skills, and most of all you need intelligence," he said.

In addition to coaching soccer at Menlo College in the early 1980s, Stiles coached on the high school level at Menlo School and worked with the Sons of Italy team in San Francisco and the San Francisco Bay Blackhawks, precursor to today's San Jose Earthquakes.

"His motivational prowess on a soccer field is second to nobody," Rooke said. "Bob's coaching style was very hands-on. He was always involved in drills, as a 12th player almost."

Stiles' love of soccer led him to the international level of the sport. He was director of operations at Stanford for World Cup games in 1994 and was vice president of operations for the Women's World Cup in 1999.

Earlier this year Stiles served as a security officer for men's World Cup games played in Japan, where he picked up a smidgen of the language to go along with his fluent German, passable French and Spanish, and rusty Russian. He also got to indulge his taste for sushi, particularly the exquisite fatty portion of tuna called toro.
With his capacity for language and his experience in international sport, Stiles has earned respect and cultivated the kind of connections that count in Olympic politics. At the modern pentathlon World Championships at Stanford in July, Stiles joshed in German with the head of that sport's international federation, Klaus Schormann.

"People enjoy it when you speak to them in their language," Stiles said. "I found people were so much more responsive."

Stiles' attention to detail was borne out when he attended the Sydney Olympics in 2000. According to Cribbs, Stiles took his still camera and his video camera everywhere he went and "took pictures of everything, down to the lettering on the recycled paper."

That's entirely consistent with Stiles' personality, according to those who know him. He loves the nuts and bolts that go into the machine.

"If it is well thought out, it's a seamless flow," said George Broder, deputy press secretary at the Los Angeles Olympics in 1984. "Certainly Bob is a thorough, detailed, grind-it-out tactical personality with a skill set (and a mind for) minutiae. Which is perfectly suited for technical bid expertise."

Though Stiles considers the Bay Area home (he's lived in Palo Alto, Menlo Park, Mountain View, San Jose and Portola Valley), since 1994, his mail has been delivered to a home in Atlanta he shares with girlfriend Susan Foster. She's the reason he did not move back to the Bay Area after the '96 Olympics.

Truth is, Stiles' real home for the past several years has been a seat on a Delta or United airplane. He has 600,000 miles to his credit, enough to travel around the world many times over.

He brings key chains back for his 16-year-old son, Nick, whenever he visits a new city; the young man's collection is up to 150.

"I never know where he is when I call him on his cell phone," said Alan Rothenberg, from 1990-98 the president of the U.S. Soccer Federation. "One thing I know is he's working on a project. He's terrific. He understands the event business as well as anyone I've met. He's got a good winning streak going."

One that Stiles and the folks at the Bay Area committee hope continues through Nov. 2 and on to 2005, when the International Olympic Committee names the winning city for 2012.

If San Francisco is successful, it will mean another decade of planning and execution for Stiles. Maybe then this no-nonsense man will take a rest and start using all those frequent-flyer miles.

"My love of sports and also the intellectual challenge of planning has made for a nice lifestyle for me," he said. "But it's not as glamorous as people think."

E-mail John Crumpacker at jcrumpacker@sfchronicle.com